Tuesday, August 21, 2018

Fashion - What is fashion



Fashion is a popular style especially in clothing, footwear, lifestyle, makeup, hair style and body. Fashion is a distinctive and often constant trend in the style in which people present themselves. Fashion can become the prevailing style in behavior or manifest the newest creations of designers, technologists, engineers, and design managers.

Modern Westerners have a wide number of choices available in the selection of their clothes. What a person chooses to wear can reflect his or her personality or interests. When people who have high cultural status start to wear new or different clothes, a fashion trend may start. People who like or respect these people become influenced by their personal style and begin wearing similarly styled clothes. Fashions may vary considerably within a society according to age, social class, generation, occupation, and geography and may also vary over time. If an older person dresses according to the fashion young people use, he or she may look ridiculous in the eyes of both young and older people. The terms fashionista and fashion victim refer to someone who slavishly follows current fashions.

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One can regard the system of sporting various fashions as a fashion language incorporating various fashion statements using a grammar of fashion.

In recent years, Asian fashion has become increasingly significant in local and global markets. Countries such as China, Japan, India, and Pakistan have traditionally had large textile industries, which have often been drawn upon by Western designers, but now Asian clothing styles are also gaining influence based on their own ideas.

Fashion industry

The notion of global fashion industry is a product of the modern age. Prior to the mid-19th century, most clothing was custom-made. It was handmade for individuals, either as home production or on order from dressmakers and tailors. By the beginning of the 20th century—with the rise of new technologies such as the sewing machine, the rise of global capitalism and the development of the factory system of production, and the proliferation of retail outlets such as department stores—clothing had increasingly come to be mass-produced in standard sizes and sold at fixed prices.

The fashion industry consists of four levels:

1.  The production of raw materials, principally fibers and textiles but also leather and fur.
2.  The production of fashion goods by designers, manufacturers, contractors, and others.
3.  Retail sales.
4.  Various forms of advertising and promotions

These levels consist of many separate but interdependent sectors. These sectors are Textile Design and Production, Fashion Design and Manufacturing, Fashion Retailing, Marketing and Merchandising, Fashion Shows, and Media and Marketing. Each sector is devoted to the goal of satisfying consumer demand for apparel under conditions that enable participants in the industry to operate at a profit.

Fashion trend

Fashion trends are influenced by several factors including cinema, celebrities, climate, creative explorations, political, economical, social and technological. Examining these factors is called a PEST analysis. Fashion forecasters can use this information to help determine growth or decline of a particular trend. Fashion trends change daily, it can not stay unchanged


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Wednesday, August 15, 2018

Ranveer Singh - An actor with Quirky Dressing Style

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Ranveer Singh an actor and a heart throb of Bollywood is known for his quirky sense of humor (after AIB), his ever-so-energetic image and also not to forget the out-of-the-box fashion choices. He probably is the only Indian actor with such a different dressing style. For a few people it may be a wow factor but for majority of us, it is absurd. 


Ranveer Singh is known for his bindaas attitude and bold statements. Ranveer Singh says that “I just wear whatever I feel like,” and we must say that his choices are way too different than rest of the Bollywood actors. His attires are not just strange but at times crazy. I think it won’t be wrong to call or address him as the Lady Gaga of Bollywood.




No matter how well or how worst the actor dresses up, he grabs all the attention at the event & award functions with on lookers looking at him surprisingly at his dressing. Ranveer Singh is an actor known for his loud behavior and dressing style. But the best part part about him is that he doesn’t copy anyone and has his own unique style.

Let us have a look at some of his ‘Out-of-the-box’ attires







The Woman Behind Ranveer Singh's Dressing Style Reveals All You've Ever Wished To Know

There’s someone else behind his picks and that’s why we decided to get in touch with the actual mastermind behind Ranveer’s quirky dressing style. There's one man in the industry whose fashion choices know no bounds and no limits. Some designers refer to him as the ‘game changer’ of Bollywood, while others call him ‘the king of his own might’ – but no matter what you say or do, you just can’t let go of his out-of-the-box appearances.

Every time Ranveer Singh steps out, the paparazzi go berserk clicking his eerie outfits. More so, writing and describing what he chooses to don, becomes a task in itself. He makes the headlines, he earns the brownie points but we tend to forget that he isn’t alone in this. There’s someone else behind his picks and that’s why we decided to get in touch with the actual mastermind behind Ranveer’s quirky dressing style.

Nitasha Gaurav has been the actor’s stylist for time enough to understand that he dresses up not to please others but solely for himself. “There is one fundamental thought behind anything he wears - it makes him happy,” she said.


“I curate and propose various looks to him, he then tries on options he likes and finally decides on what he is feeling the best in. Sometimes, if he has something in mind, he will let me know and I make it happen for him,” she added.

Considering that the actor grabs eyeballs for what he chooses to wear more often than not, we wondered if it’s a conscious decision to opt for such ensembles. Nitasha begged to differ and said, “That’s actually not true. Ranveer has worn and looked amazing in classics on several occasions. He has the personality to carry those off with as much flair.”


“But it is his more-out-there looks that everyone seems to remember”, she avowed.

He is probably the perfect muse for designers with eclectic sense of design. He pulls off a traditional wear with the same ease and panache he carries a unitard with and that’s one of the few things according to Nitasha that makes him the style icon that he is. “He isn't seen in more of the same. Very often he will be the first to attempt a look that will then become a trend - like the skirts we did for Bajirao promotions, head to toe prints. This is what makes him truly unique and a style icon”.

When asked if the actor’s style statement is in accordance with his real life behavior, she affirmed that even though this isn’t the case with all the actors, Ranveer is what he is. “In Ranveer's case, the image and the personality are in cognizance and he is exactly who he is dressing as. That is not necessarily true for all actors. There are those who rely on the stylist's expertise to make them appear more different than who they might otherwise be”.

She is of the view that the brand that is a star is projected through his personal style and a stylist contributes significantly in sustaining that image. “When you meet a person, you first notice their appearance - clothes, hair etc. A stylist helps to create, project and sustain the right image that helps to build that brand.”


Working closely with a man, who’s always under the scrutiny of public gaze, cannot be a cakewalk. And in the curious case of Bollywood’s ‘Bajirao’, the kind of social media reactions his outfits generate, it doesn’t even seem like a peaceful one. So, does it take a toll on her sometimes? “Not at all. Opinions are a matter of individual taste. You can’t let them affect you. You need to be happy with yourself and that's all that really matters.”

Tuesday, August 14, 2018

Ranbir Kapoor - Dressing Style

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Even if Ranbir Kapoor isn’t a fashion icon to some people, he definitely is a style inspiration. He is usually spotted wearing casual and relatable pieces and still manages to make any rockstar jealous.


We follow his style mainly because he sports a relatable wardrobe. His must haves includes a leather jacket, a good old denim jacket, well-fitted jeans and a cap. What we love more than anything is that his outfits can be replicated even by commoners.

Let’s dissect some looks which you can pull off effortlessly.

Airport Spotting




Celebrity airport looks makes us drool so much. I wonder when will someone come up with the idea of airport-themed fashion show. Meanwhile, bringing you one more airport look which is just beyond perfection.

It is very important to not overplay with colors.  This olive green jacket paired with beige suede shoes  will work for just about anyone and if accompanied with a ripped (at the right places) jeans it can fish so many compliments for you.

Play Boy Look



Rocking a sporty outfit is tricky but it can be done. The biggest tip is to play with colors. Why we picked this look is that we rarely get to see a neon jersey, neon T-shirt, bandana, tracks tucked under socks *mind blown* in one look

Casual Treat



This look is solely to put light on the fact that a pair of white sneakers can transform your outfit. While we are on the topic of must haves, do yourself a favour and find a well fitting black jeans.

Gladiator In 2017





We aren’t advertising his shades but rest all screams ‘Fashbulous’ to us. Experiment with shoes and make sure that while you are choosing your jeans you don’t go gaga. Don’t pair the extremely contrasting colors together, bottoms can be of the same color pallet but a darker shade. If it is high-top shoes like the one he is wearing then you can in it too.

Suit It Up




Upcoming office event? A formal college meet? Fancy date? Just replicate this look and thank us later. Ranbir is a fan of jackets and we get why! He is carrying this checkered blue blazer jacket with utmost ease. While buying formals you don’t have to look for the jacket and ‘matching’ pants.



Style Goals

Men can experiment with colors but keep the thumb rule in mind; only one eye-catching piece in an outfit.

Friday, August 10, 2018

Dev Anand- Bollywood’s ultimate style icon

Dev saab was uninhibited, zestful and honest in projecting a style which was uniquely his own. The flamboyance and youthful charm about him never failed to cast a magical spell on his audience. We take a look at the key elements of his fashion statement which made this evergreen romantic hero a true style-icon not just on celluloid but in real life as well.




Puff of hair: Besides his innate romantic spirit what accentuated Dev saab’s boyish charm even further was his puff of hair. Considered as the true competitor to Gregory Peck for his puffed hair, he had girls swooning over it.




Full sleeved and turtleneck shirts: Dev Anand literally scripted the fashion statement of the ’50s and ’60s with bold and experimental trends. He used a lot vibrant colours and psychedelic hues in his wardrobe when most people during that time didn’t prefer to experiment much. His understanding of colour-coding was phenomenal and personalised it to the hilt. In Guide, he challenged all the existing norms with his big floral prints and buttoned up turtleneck shirts.



Hats: His good looks were further enhanced by his unique style. In an attempt to invent trends which were never seen before, he started sporting a variety of hats especially cowboy hats and berets. Like every thing else about him, these too became a rage.




Scarves and mufflers: He gave scarves and mufflers a worldwide recognition and that too in a variety of forms. And how could one forget the sensation it created when he wore a sweater around his neck in Heera Panna. Though influenced by the west Dev saab never failed to give an Indian spin to his extensive and detailed wardrobe. In Hare Rama Hare Krishna he went on to use flowers and garlands as accessories to complete his bohemian look.

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Thursday, August 9, 2018

Big B - The Style God


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The style tricks from Mr Amitabh Bachchan's wardrobe that make him the ultimate style god

Amitabh Bachchan is perhaps the only actor who, despite being 75, is still a mainstream 'superstar'. He is the 'hero' of Bollywood and has maintained that for almost half a century. No matter what other actors and celebrities can do, he can do it better. His style game is also very much a part of this equation. Let's talk about 10 things he does differently, that have cemented his position as the ultimate style God of Bollywood.

1. He experiments. He clearly believes that age is just a number and that has got nothing to do with the way one should dress. He embraces unusual silhouettes and totally gives younger celebrities a run for their money while at it. Exhibit A.

2. When out with his son, he doesn't mind dressing up and looking like his buddy. Look at him rocking that printed statement black hoodie. Catch up, Abhishek!


3. He is brave enough to embrace embroidery that lesser mortals will dread to even try on. How many people can carry off that sherwani at that age?



4. He likes pink. We have seen Mr. Bachchan step out in this colour (that men usually seem to be averse to for some reason) with a remarkable degree of casual nonchalance. Multiple times.


5. He knows that he has a personality that can pull off absolutely anything. He utilizes that completely and wears quirky outfits whenever possible.




6. He is adept at the art of pairing. A white turtleneck with a long black military style leather jacket. Does it get any better?

7.  He does not shy away from silk and satin and knows the difference between avant-garde and tacky. We don't know anyone else who can carry off this outfit.

8.  He knows how to reinvent retro silhouettes. It was him who brought in the craze of bell bottoms in the 70's.



9.  He knows the art of making the most unusual clothes look like a part of his regular wardrobe. A flowy black silhouette with floral embroidery paired with white tasseled loafers - pure class.

10.  He believes that there is no such thing as 'too many colours' - even if that means out-dressing his son on the 'young and vibrant' scale. Abhishek, we feel you, bro.