Sunday, July 22, 2018

Introduction


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                              BOLLYWOOD AND FASHION

Ever since the advent of Hindi cinema in the 1930s, Bollywood and fashion have gone hand in hand. Whether its regal floor-length anarkalis or Patiala pants paired with long t-shirts, sweaters draped over shoulders, or the peeking waistband of designer underwear, our films have influenced the sartorial sensibilities of generations. Here’s a look at some of the most notable trends of the past few decades.
                             
The formal 1940s and 1950s



In the years of World War II and the struggle for independence, Bollywood fashion was modest, understated and formal. Most movies were shot in rural settings, with the men clad in dhotis and women in ghagra-cholis. The few films featuring urban characters were inspired by European fashion, with dapper suits for the men and elegant sarees for the likes of Meenakumari, Nargis Dutt, and Suraiya. Puff sleeves were in fashion and women on screen were seen wearing pants for the first time.  Hair was worn in graceful buns while pearls were a staple piece of jewelry.

Upping the drama in the 1960s and 1970s



 The 1960s are perhaps best remembered as the decade that gave us the anarkali kurtas worn by Madhubala in Mughal-e-Azam, the iconic saree drape donned by Mumtaz in Brahmachari, and the fringed hairstyle that is to date called the ‘Sadhana cut‘ in honor of the actress who popularized it.

As for the men, it was the decade when Dev Anand (inspired heavily by Gregory Peck) draped a sweater over his shoulders, a trend that was replicated years later by Shahrukh Khan in Mohabbatein. Shorter, tighter blouses, a hint of skin, and bold makeup were the hallmarks of Bollywood fashion in the 1960s. The iconic winged eyeliner and big puffy hair was all the rage. Costume designers like Bhanu Athaiya started experimenting with film fashion, initially working on period costumes in Sahib Bibi Aur Ghulam (1962) and Amrapali (1966).

Moreover, as color films became the norm, on-screen fashion saw a profusion of shades, prints and experimental styles. Memorable trends include bell-bottoms, cropped shirts, over-sized glasses, platform heels and polka dots, colloquially named ‘bobby print’ after Dimple Kapadia’s look in the 1973 hit, Bobby. Decidedly western outfits like crop tops, swimsuits and bikinis were also flaunted on screen for the first time, garnering much attention.

The outrageous 1980s and 1990s





Shoulder pads, chunky accessories, and an overdose of metallic colors made the Bollywood fashion of the 1980s look gaudy and over the top, at least in retrospect. It is also remembered as the decade that ushered in sheer materials such as chiffon to popularize the sensual look. One of the most-loved styles of this time was Sridevi’s gossamer saree in the hit film, Mr. India. Neon colors and statement red lipstick became popular, as did leg warmers and unruly hair. The 1980s were also notable for the emergence of the first generation of Indian fashion designers such as Rohit Khosla and Satya Paul.

The 1990s saw pants give way to skirts, and flaunting skin was no longer taboo. The saree, however, continued to rule, with Madhuri Dixit’s purple embroidered number in Hum Aapke Hain Kaun especially standing out.

In 1989, Salman Khan kicked off the men’s fitness trend, showing off a great body in his first ever leading role as Prem in Maine Pyar Kiya. A few years later, Karisma Kapoor pioneered the women’s fitness trend with her role as the feisty dancer Nisha, in Dil to Pagal Hai. This super-hit musical romance, along with the blockbuster Kuch Kuch Hota Hai popularized sportswear as casual daytime attire, while also ushering in the age of brand consciousness.
  
Going the designer way in 2000 and beyond







A 21st-century Bollywood fashion is all about who to wear. International brands and fashion designers such as Tarun Tahilani, Manish Malhotra and Neeta Lulla take center stage. With specific ‘looks’ being designed for characters rather than the actors portraying them, we see an eclectic mix of ethnic and western styles. Memorable looks that caught on with audiences include the relaxed urban styles worn in Dil Chahta Hai, the ornate jewelry seen in Devdas, the chic salwar-suits in Veer Zaara, the fusion fashion of Bunty Aur Babli, and Aamir Khan’s Ghajini hairstyle.

Six-pack abs became all the rage with Hrithik Roshan’s look in Kaho Na Pyar Hai, and Kareena Kapoor picked up where her sister Karisma left off, stunning audiences with her super-fit size zero body in Tashan (2008). Today, exclusive designs continue to rule Bollywood fashion, with trends changing almost as often as films at the box office. Even when a film fails to enthrall audiences, its fashion quotient is often worth noting.


Fascinating Evolution in Fashion

The fascinating evolution of Indian women's fashion over the years




From salwar kameez to bell-bottoms to high-street fashion, Indian fashion has undergone significant transformation through the decades.



“Dress shabbily and they remember the dress; dress impeccably and they remember the woman.”

This, said by one of the most popular figures in global fashion history— certainly manages to define what fashion is all about – style, elegance, and perfection. While the changes in women’s clothing and fashion has been documented since ancient times across the world, these variations mostly reflected the social and political scenario of various countries, rather than being a popular practice. However, varying reports suggest that fashion as a cultural practice was first recorded in the western world during the fifteenth century, albeit reserved for the creme of the society; the royals, aristocrats, and the elite.



India's transformation in women’s clothing and fashion over the years has not been as drastic as compared to its western counterparts, owing to various traditional beliefs and values still held by most Indian women. Nevertheless, with changing times, even the most traditional apparels have been modified to hold an urban look without compromising on tradition. Let us explore how the changing fashion wear in India reflected Indian women’s sense of individuality.

Following India’s independence in 1947, as the country began to create its own identity, its citizen, especially the women, began their very own transformation that eventually set the standards of Indian fashion.

Whether it is the versatile saree, the humble salwar kameez, or the Indo-western fusion of wearing kurta with jeans, many Indian woman have managed to adapt various trends in fashionable clothing without compromising on the beauty of all things Indian. However, one should know that fashion is ever-changing, and while some styles manage to become timeless classics, other trends only enjoy a brief hype before they die down. Nevertheless, the fashion industry in India is constantly transforming and growing, irrespective of such trends.

The textile, apparel, and fashion Industry in India – a brief insight

The Indian fashion industry has grown leaps and bounds over the years with rising western influence, and changing tastes and preferences of consumers. According to a report published by Indian Brand Equity Foundation ( IBEF  ) .India is the second largest exporter of textiles and clothing in the world. Increased penetration of organised retail, favourable demographics, and rising income levels are expected to be the key growth drivers of the Indian textile and apparel sector in the next couple of years.

The Indian fashion market also owes its transformation to some extremely talented Indian fashion designers who have made their mark both in India and globally with their unique style and creations.

The market for women’s fashion in India is probably the most lucrative in terms of variety and scope. Even international fashion houses and brands have begun to focus on the immense potential for growth in this segment. Some have even gained acceptance and brand loyalty among the millennial female population. However, popular brands are not the only ones driving the growth of India’s fashion industry.

THE BOLLYWOOD INFLUENCE IN INDIAN FASHION

The flourishing Hindi film industry in India has played a key role in transforming the way Indian women dress. While the 1960s brought in the era of heavy jewellery and embroidered sarees, the 1970s brought with it a sense of experimentation, with bright colours, polka dots, and bell bottoms.

However, the subsequent decades are touted to be the time when Bollywood began to adopt more westernised concepts in terms of fashion, and, in a sense, ushered in an era where the women didn’t shy away from making bold and stylish choices. With the 1980s being the era of disco, Indian fashion during this time saw plenty of glittery apparel in gold or silver, chiffon sarees in various colours, and denim and leather bike jackets. The following decade of 1990s saw the arrival of floral dresses, full-sleeved salwar kameez in various styles, and long skirts. The latter part of the decade brought in short dresses, sportswear or 'athleisure', crop tops, and halter necks.

The year 2000 ushered in a dynamic shift in the way Indian women dressed and presented themselves. Each piece of clothing worn by leading actresses became bolder and more sensual, reflecting the fact that Indian women had begun to feel more comfortable in their own skin, and had no qualms in admitting the same.




INDIAN FASHION FROM 2010 – PRESENT


Following the rise of Internet and smartphone usage, more women are now able to stay in tune with latest fashion trends, and have become smart consumers who know what they want when it comes to fashion. 'Unique, chic, personal and bold' is the new style statement, and Indian women confidently demonstrate these traits with what they wear. Smart pantsuits, body con dresses have become an integral part of the corporate women’s wardrobe, while designer wear and high street fashion are slowly becoming the norm.







Irrespective of how Indian women choose to dress, one thing is quite clear – they are smart, confident, and independent individuals who believe they can achieve anything in life, and what they wear definitely reflects that.

Thursday, July 19, 2018

Fashion Is A Synonym For Bollywood In India


India follows Bollywood. Almost all that goes up the silver screens, gradually, comes down to the streets too. From hairstyles to footwear; apparels to accessories and make up styles and shades, Bollywood has a major influence on our fashion choices.

Bollywood celebrities’ fashion quotient are not just limited to movies, ads or their onscreen appearances, but also how they are seen in public is a major driving factor in determining the ongoing fashion trends. They are some of the best brand endorsers designers would want in order to showcase their work.

From Devdas to Student of the Year 2






Talking of Indian fashion designers and their business of fashion, it makes practical as well as commercial sense to introduce new couture through B-town celebrities on ramp or rather through films. The clothes or jewelry and accessories that Indian celebrities wear in the films often end up as a prime source of inspiration to many tailors/designers to adapt and copy in the local markets. This has given a larger canvas to the fashion world. Instead of just limiting to the fashion shows, every event and Page 3 parties that Bollywood celebs attend have become the extended ramps. An ensemble once sported by any celebrity, indeed gives designers a wider reach than any fashion boutiques or online portals or stock designer wears could.

It’s not a very rare sight to find women attending weddings or formal events, dressed head-to-toe only in the finest materials based on typical Bollywood fashion. Remember how Kareena Kapoor’s ‘Shararas’ from Kabhi Khushi Kabhi Ghum had almost become a uniform wedding outfit? Or even how jumpsuits and flowy palazzo pants suddenly geared up as a style statement after Deepika Padukone wore them in Cocktail?! On the other hand, last year, Alia Bhatt renewed the simple but classy look of long skirts in her movie 2 States. While Huma Qureshi in a very notoriously attractive way revamped the image of aviator glasses making them an interesting and happening style accessory!

Bollywood’s influence on fashion is not just limited to women. Indeed men too have adapted enough styles and looks from the big screen celebs. Be it the French beard that Amitabh Bachchan re-introduced or Amir Khan’s spikes and goatee from Dil Chahta Hai which went dazzling with its smart and stylish look. Hrithik Roshan’s hairdo in Zindagi Na Milegi Dobara or Ranbir Kapoor’s cool Wake Up Sid! T-shirts have also introduced their Bollywood styles making them some of the most popular trends in the fashion world. To add to the list have been muscular bodies, classic tuxedos, elegant shervanis, classy leather boots and attractive watches. A glance at all these fashion trends makes us say that undoubtedly, nothing sells fashion like Bollywood!

Tuesday, July 10, 2018

Deepika Padukone - Saree Looks

The pretty actresses of B-Town adorn many avatars on-screen and off-screen, each carefully crafted to enhance the beauty of our lovely leading actresses. And, when they wrap themselves in seven yards of exquisite material, they look their best! Be it a traditional Kanjeevaram saree or one by the best fashion designer in India, no outfit can beat the glamour and elegance of a saree.

Deepika Padukone

One actress who has definitely carved a niche as one of the best actresses in Bollywood is Deepika Padukone. Daughter of ace badminton player Prakash Padukone, Deepika has been excelling in her acting career. This dusky beauty never misses a chance to flaunt her slim figure in a saree.

In a bright pink saree







The Blue Saree From Yeh Jawani Hai Deewani

Deepika wore this beautiful blue saree in YJHD and it instantly became famous because Deepika looked absolutely ravishing in this saree. While the sleeveless blouse added a flair to the look, the voluminous curls and the nose ring she sported added much more beauty to the whole outfit.




Deepika Padukone's South Indian look






Deepika Padukone in a Floral saree

Deepika seems to have a thing for sleeveless blouses and they also look awesome on her, accentuating her neck and making her appear thinner and taller. This floral Sabyasachi saree worn by her is one such, where she kept her blouse as simple as possible, and her really cute middle-parted updo and her earrings were brownie points. Again, she sported a bright lip look and taught us how a small swipe of lipstick can light up the whole look!




Deepika in a yellow saree - casual look





In a Kanjeevaram saree

At HT Most Stylish awards event, actress Deepika Padukone was seen in a cherry red kanjeevaram silk saree paired up with a matching sleeveless blouse.



In a peach saree

Deepika dazzled in a peach saree with a heavy golden border and a sequinned blouse at Ahana Deol’s reception party. The exquisite gold earrings and radiant make up that complemented her look perfectly.


Sizzling at Cannes

Every year, Bollywood divas always make a statement at the Cannes Film Festival. Deepika Padukone nailed the look in May 2010. While all the Hollywood stars sizzled in western gowns, this Bollywood diva made India proud in France by wearing a beautiful white and golden saree. She completed her look with a bindi. She looked like an Indian goddess inspiring millions of girls across the globe to wear Indian.





Sabyasachi princess



She rocks every Sabyasachi design that she wears like a pro. Sabyasachi’s sarees are most coveted and exquisite, and Deepika manages to look like a million dollars just like in this picture in the beautiful peach bejewelled saree.